Magna: US Ad Economy to Slip 14.5% in 2009
The US ad economy will slip 14.5% this year, according to a forecast – the first using a new methodology – from Interpublic’s MAGNA unit, writes MediaBuyerPlanner. (more…)
View ArticleGrocery Stores ‘Epicenter’ of Couponing Action
An overwhelming majority of coupon-clipping consumers in the US report that the grocery store is the epicenter of their coupon-redemption activity, according to a study by ICOM, a division of Epsilon...
View ArticleJune US Web Stats: Surfed Pages Increase
The average online American visited 88 web domains, had 51 internet sessions, surfed 2,569 pages and spent 57 seconds per page during June 2009, according to (pdf) data from Nielsen Online. (more…)
View ArticleNew Cars Not on American Shopping Lists
Nearly six in 10 (59%) Americans say they do not plan to shop for a new car for more than four years, a significant increase over the 46% who said the same thing in 2005, according to a survey by...
View ArticleGlobal Consumers Bored by CPG Offerings
Though only 26% of global consumers think that the worldwide food and beverage industry is innovative, 89% are interested in trying new products in this category, according to a study by Ipsos...
View ArticleUS Trade Deficit Rises
RetailerDaily.com reports that total imports rose 2.3% from $149.3 billion, and total exports rose 1.9% from $123.4 billion. The goods deficit increased 3.2%, from $37.2 billion to $38.4 billion. Goods...
View ArticleTop 10 Family Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Politics Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended July 17, 2009
Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up , but still may be worth a peek: (more…)
View ArticleBing Gives MS Small Boost in June Search Rankings
Americans conducted more than 14 billion queries on the top search engines in June 2009, with Google Sites accounting for 65% of market share and Microsoft Sites climbing to an 8.4% share, up 0.4...
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Valentine’s Day Boosts Mobile Dating Ad Interaction 80%
Consumer interaction with the mobile dating advertising vertical jumped 80% during the 2011 Valentine’s Day weekend (Feb. 11-14), according to the February 2010 SMART Lite report from Millennial Media....
View Article‘Behind the Curve:’ Week Ending April 1, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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95% of US Adults Plan Food Savings Strategy
Approximately 99% of US adults are aware of rising food prices, according to a new survey conducted by Harris Interactive and commissioned by Coupons.com. The vast majority (95%) plans to employ at...
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Boost Best in Non-contract Wireless Satisfaction
Boost Mobile ranks highest in overall US customer satisfaction among non-contract wireless customers and achieves a score of 808, compared to the industry average of 765, according to J.D. Power and...
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Top Viral Videos – March 2011
Common themes of humor, children and sports, as well as interactivity, highlighted many of the the 10 most-shared online videos tracked by Unruly Media during March 2011. For the second straight month,...
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Mortgage Difficulty Rates High, But Decreasing
A new Harris Poll finds that fully 22% of people with mortgages are having difficulty meeting their mortgage payments, including 7% who are having “a great deal of difficulty”. Furthermore, 21% of...
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Hawaii Thrives, West Virginia Not So Much
Residents of Hawaii, Alaska, and Wyoming are the most likely among residents of U.S. states to be “thriving,” based on how they rate their lives at this time and five years from now, while residents of...
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TV, Automotive Lead 2010 Global Ad Rebound
The TV media sector and automotive product sector led a global 10.6% year-over-year increase in ad spending during 2010, according to new Global AdView Pulse data from The Nielsen Company. TV spending...
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Google Android Market Share Jumps 27% in 3 Mos.
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 27% between the three months ending November 2010 and three months ending February 2011, according to...
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Private Label CPG Dollar, Unit Sales Fall in Feb.
US private label CPG dollar and unit sales both declined year-over-year during the four weeks ending February 19, 2011, according to data from The Nielsen Company. Dollar sales fell a modest 0.2% while...
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